28 Years. Five Chapters. One Mission.
From selling internet connectivity when no one knew what email was, to rebuilding my entire working life with AI. Here's the full story.
The AI Chapter
Midfield Tech & Midfield Biz → Midfield Group
Everything clicked when I started using an AI-powered IDE. Not because it was magic, but because it was familiar. The interface looked like Finder. Organising folders, writing documents, moving files around. Exactly what I'd been doing for decades. The only difference? I could ask for help while I was doing it. That was my turning point. I realised the workflow was the same as everything I already knew. I went down the rabbit hole. Hard. Spent months rebuilding my entire workflow with AI. Built systems that would have needed a dev team before. It's been one of the most thrilling experiences of my life. Now I help others have that same moment.
The IDE was the turning point
It looked like Finder. Organising folders, writing documents. Everything I already knew how to do. That's when it clicked.
The workflow is already familiar
You already know how to organise files, write documents, structure your work. AI just lets you ask for help while you're doing it.
You don't need to be technical
I couldn't write code myself. Didn't matter. The interface was accessible because it was the same as everything else.
This is what I was waiting for
The most thrilling experience of my life. Now I help others have that same moment of realisation.
What I Built for Myself
My JourneyMy personal AI journey, from curious non-developer to building my own systems. See if this path makes sense for you.
Read more →Three Ways to Work With Us
Explore → Plan → Own
You want to use AI to work smarter. We'll help you learn it, roll it out, and build the team to own it.
- → 1:1 sessions to get you started
- → Strategy design & roadmapping
- → Building your AI team
Find the Right People
You need ML engineers, data scientists, technical leadership. Found by someone who understands what they actually do.
Learn More→We'll Introduce You
Need to build AI products or scale to production? We'll connect you with trusted dev agencies and specialists.
Learn More→Let's Have a Conversation
Whether you're looking for talent or looking to leverage AI yourself, I'm happy to talk. No pitch, no pressure.
Book a Discovery Call