Sports Commercial Roles
Sales, business development, and account management for sports technology, broadcast, and streaming companies.
Let's TalkSelling sports technology isn't like selling enterprise SaaS. The buying cycles are tied to seasons and rights deals. The stakeholders span technical, commercial, and sporting departments. The relationships matter as much as the product.
I've spent 25 years selling into this industry. I know what makes a good sports tech salesperson, and I know how to find them.
Commercial Roles We Recruit
From individual contributors to commercial leadership.
Sales
Revenue leaders who understand media buying cycles and can close complex deals.
Business Development
Opening doors and building strategic relationships that drive growth.
Account Management
Retaining and growing key accounts in competitive markets.
Brand & Federation
Managing relationships with sports rights holders, leagues, and federations.
Club & Team Sales
Selling technology solutions directly to professional sports clubs and teams.
Commercial Leadership
Building and leading commercial teams, setting strategy, driving revenue.
What Makes Sports Sales Different
Seasonal Buying Cycles
Budget decisions tied to broadcast rights renewals, league seasons, and major events. Miss the window and you wait a year.
Complex Stakeholders
Deals involve technical teams, commercial departments, sporting staff, and sometimes external rights holders. Multi-threading is essential.
Relationship-Driven
It's a small industry where everyone knows everyone. Reputation and relationships matter more than in most sectors.
Technical Understanding
You need salespeople who can discuss workflows, integrations, and technical requirements credibly with engineering teams.
Permanent Recruitment
Know what you need? We find people who fit your culture, understand the industry, and can hit the ground running.
- →Technical vetting for industry knowledge
- →Culture fit assessment
- →Comp benchmarking and offer support
Charged at
% of salary
Industry-standard percentage. Rebate period included.
Retained Search
30% upfront, 30% on presentation of CVs, 40% on start date
For critical hires. Dedicated focus, guaranteed shortlist.
The Process
Brief
We talk through what you need. Role, territory, product, comp structure.
Search
I tap my network across sports tech vendors, broadcasters, and streaming platforms.
Shortlist
You get 3-5 vetted candidates. People who've sold similar products to similar buyers.
Hire
Interview support, comp benchmarking, offer negotiation.
Let's Find Your People
Tell me what you're looking for. If I can help, I'll tell you how. If I can't, I'll tell you that too.
Book a Call